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The Playbook: How Thirukumaran Nagarajan is applying learning from failures in building Ninjacart

What do you do when you’re 35 and you’ve had six startup failures already? You apply all the learnings to build one of the most valuable startups. In this week’s Playbook podcast, I sat down with Thirukumaran Nagarajan, co-founder and CEO of Ninjacart, a B2B fresh produce startup. Ninjacart uses machine learning, data analytics and IoT devices to help farmers sell directly to the retailers every day.

“Over the past few years, we’ve pivoted multiple times and gone nearly bankrupt too. Staying bluntly honest with our investors and employees has helped us shape Ninjacart,” he says.

Tune in.

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