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InMobi to acquire UK-based Appsumer: Report
Adtech firm InMobi has signed a definitive agreement to buy UK-based performance insights platform for mobile app advertisers Appsumer, for an undisclosed amount.
As per ET, the acquisition of Appsumer extends InMobi’s recent enterprise expansions. Last month, the company launched InMobi Telco to help mobile carriers and handset makers optimise their customer experiences and diversify their revenue streams.
Shumel Lais, Founder and CEO of Appsumer, will join InMobi and continue to lead the division, along with his full team. Appsumer will continue operating independently as a subsidiary within the global InMobi organisational structure, the report added.