Restaurants losing customers after Zomato Gold logout campaign, says report
Updated : September 22, 2019 04:55 PM IST
Zomato Gold has been a game changer in terms of driving the dine-out habits of customers, a new report has claimed, saying there has been a 20 percent decline in bill volumes for partners after they logged out of Zomato Gold programme.
Gold partners have witnessed over 35 percent growth in bill volumes after partnering with Zomato Gold and weekday growth has been marginally better than weekend growth, said the report from Bengaluru-based research firm RedSeer.
Zomato on Saturday announced to take its Gold programme to delivery platform, where existing and new Zomato Gold members will be able to use Gold for home delivery orders.