Digital wallet company Paytm on Tuesday launched a premium subscription-based rewards and loyalty programme called ‘Paytm First’ for its users.
The new rewards programme would club subscription to entertainment, shopping and food apps, such as those offering live cricket, TV, music, movies, and more.
Paytm First subscribers will get exclusive benefits from Paytm and on the memberships of partner brands. The subscription is priced at Rs 750 on an annual basis.
Paytm has partnered with Zomato, music streaming service Gaana, cab aggregator Uber, and OTT platforms Sony Liv and Eros Now.
This will also include a Zomato Gold membership, annual subscription for Gaana, Sony Liv, and Eros Now memberships.
Paytm First will also provide a ViU Premium membership, which will give benefits of up to Rs 6,000 on Uber, as well as Uber Eats.
Additionally, Paytm is also looking to provide exclusive offers on its movie ticketing platform as well as its ecommerce platform Paytm Mall.
“We are very excited to launch our exclusive loyalty programme ‘Paytm First’ with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle," said Deepak Abbot, Senior Vice-President, Paytm. "We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself, and we will continue to expand the Paytm First programme with more benefits and value to our customers."