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This article is more than 2 year old.

Oyo enters into strategic partnership with China's online travel agency Ctrip

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Oyo will work with Ctrip in helping asset owners across multiple areas, including providing marketing support and greater visibility online, improving and upskilling the talent pool, harnessing technology, improving customer traffic to the hotel’s listing and streamlining operations with respect to bookings generated from Ctrip.

Oyo enters into strategic partnership with China's online travel agency Ctrip
Softbank-backed Oyo on Monday entered into a strategic partnership with China's online travel agency Ctrip to collaborate and generate demand by providing access to customers of both brands in China.
The partnership will enable both the brands to leverage the synergies - Oyo’s large volume of design-oriented low-cost assets and refined operation capabilities along with Ctrip’s distribution network and platform ecosystem - and complement each other while offering everyday travelers easy access to good quality affordable living spaces, the hospitality company said in a statement.
"Oyo is looking at the exceptional reach that Ctrip enjoys as China’s largest OTA, to steer travellers to 10,000 of our hotels across 320 cities," said Sam Shih, COO, Oyo China.
Oyo will work with Ctrip in helping asset owners across multiple areas, including providing marketing support and greater visibility online, improving and upskilling the talent pool, harnessing technology, improving customer traffic to the hotel’s listing and streamlining operations with respect to bookings generated from Ctrip.
“In a brief period of time, Oyo Jiudian (Hotels), has emerged as the second-largest hotel group in China. With Ctrip being the largest OTA in the country, with over 300M registered members, we are aiming to build a multi-dimensional full-service value chain covering every aspect of travel. This partnership between two giants will add value to China’s hospitality landscape by empowering both the demand and supply side," said Maninder Gulati, global chief strategy officer, Oyo.
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