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Startup

Netcore acquires Hansel.io to create industry’s leading intelligent customer experience cloud

Updated : November 23, 2020 06:16 PM IST

Netcore Solution has acquired Hansel.io, a real-time, no code, Product Experience platform in a cash and stock deal.

The Hansel PX cloud further augments Netcore’s flagship Marketing cloud and Communication cloud.

Equirus Digital, an investment banking firm, acted as the exclusive financial advisor to Netcore for the deal.

Netcore Solutions, a pioneer in Intelligent Customer Engagement & Communications, has acquired Hansel.io, a real-time, no code, Product Experience platform in a cash and stock deal. The addition of Hansel’s complementary and differentiated capabilities of Contextual Nudges & A/B Testing accelerates Netcore’s offering of Intelligent Customer Experience at scale across all the digital touchpoints. The Hansel PX cloud further augments Netcore’s flagship Marketing cloud and Communication cloud.

Founded by ex-Flipkart and Ex Zynga product and tech leads, Varun Ramamurthy Dinakar and Parminder Singh, Hansel.io, is a Real-time, No-code, Product Experience platform used by Product & Growth teams to place Contextual Nudges & Walkthroughs at the most appropriate time in the customer’s journey to boost conversions and engagement on App & Web. Hansel also boasts of a suite of low-code offerings including Feature Management and A/B Experimentation for mobile applications. Hansel.io had previously raised a total of $5.4 million of funding from marquee investors like Chiratae Ventures (previously known as IDG Capital), Vertex Ventures, and Endiya Partners.

Netcore has been building upon the vision of delivering “Intelligent Customer Experience” to every consumer across all digital touchpoints. With 3 acquisitions back to back over the last 20 months, first being Quinto.ai (Conversational AI platform) followed by Boxx.ai (AI-First Omnichannel Personalization & Recommendation Engine) and now Hansel.io, Netcore accelerates the evolution from an Intelligent Customer Engagement & Communications platform towards building the Intelligent CX cloud.

The integration of Netcore’s current capabilities with the Hansel Product and the Mobile App Team would enable brands to continuously enhance the Experience for an App User to Web Visitors and across all the messaging channels. The venture claims that it makes the Marketing and the Product teams’ jobs a lot easier to change the Website and App layout without any code release and run product experiments in real-time. Further strengthening Netcore’s aim of creating next-generation Mobile-first products and take a clear lead in this domain.

Speaking on the occasion, Kalpit Jain, Group CEO of Netcore Solutions stated, “Customer Experience is clearly a global phenomenon now. It is as important as your Product/Service (if not more). Every interaction that you do today needs to be Personalized, Intelligent and delightful for your customer. The best companies of today are re-inventing CX with a culture of experimentation to drive the innovation. With the amalgamation of Hansel’s capabilities, Netcore will enable the marketers and product managers to constantly innovate, arrest the non-purchase drop-offs to boost Conversions, while creating a seamless end-to-end Customer Experience.”

Parminder Singh, Co-founder of Hansel, stated “This is a win-win for both companies. Adding Hansel’s capabilities to modify in-app experiences adds a significant ability to Netcore’s offering to Growth & Product teams. Netcore’s expertise & reach in the industry built over decades will surely help our young team navigate the still-nascent no-code movement better. The combined offering can now be used to manage the end-to-end experience of your users, within and outside the product.”

Equirus Digital, an investment banking firm, acted as the exclusive financial advisor to Netcore for the deal.

Global MarTech product company, Netcore helps B2C brands create amazing digital experiences with a range of products that help in acquisition, engagement and retention. Established in 1997 by Rajesh Jain, an internet pioneer, today Netcore is revolutionizing the way marketing & product teams engage with the consumers.

Netcore serves a strong base of over 3000 enterprises across industry verticals, like Thomas Cook, Go Air, Cleartrip, HDFC, Kotak, Axis Bank, ICICI Bank, MakeMyTrip, Lenskart, Swiggy, Myntra, Dream11, Reliance, Vodafone, OLA, Pfizer, along with International brands PizzaHut Malaysia, Malindo Airlines, Philippine Airlines, Traveloka, Tokopedia, GoJek, Standard Chartered, FCMB, GT Bank and many more. Netcore, with its marketing technology, delivers 10+ billion emails and 10+ billion SMSs & Web/App Notifications a month, creating 20+ Billion Customer Connects monthly and handles 100+ Billion Events a month. Headquartered in Mumbai, Netcore has offices in 8 different countries inlcuding North America, SEA, MEA.

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