Mastering customer experience is the secret sauce for startup success: Here is how to do it Updated : December 13, 2019 02:49 PM IST It is good to be customer-centric, but also important to make a call where you need to be assertive and push back. Being available to assist existing and prospective users is the first step towards achieving excellence in customer experience. Published : August 30, 2019 01:36 PM IST