Entrepreneurship Looking to start up? Read this 1999 interview of Jeff Bezos in which he laid down his vision for Amazon Updated : August 29, 2019 02:01 PM IST The mission statement of Amazon.com has always centered around its primary focus—the online Amazon.com customer. Bezos has publicly referred to the Amazon.com mission statement as the guiding force behind his leadership decisions many times in the company's history. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.