HyperPure is Zomato's second farm-fresh and multi-product warehouse. It is set up in Haryana's Samalkha. The model is aimed at providing restaurants with fresh and high-quality ingredients, for which, it works directly with a large network of farmers, mills, producers, and processors.
The company's first warehouse was set up in Bangalore in August 2018.
Indian Unicorn Zomato, which started back in 2008 by listing restaurant menu cards online, eventually letting users order with a click of a button or a tap on their mobile app, is now working on transforming itself to become a food company. It is whipping up new plans to expand its business-to-business (B2B) foray.
Spread across 40,000 square feet, this warehouse is designed to supply 5,000 metric tonnes of ingredients per month which will serve 3,000 restaurants every day.
Here's how it will work:
Step 1: Restaurateurs can download the app (both on iOS and Android) or sign up on hyperpure.com to register themselves.
Step 2: It will take about 48 hours to be onboarded.
Step 3: Good to go. Zomato claims deliveries will take place within 12 hours of placing an order.
In terms of the tech, HyperPure is focused on building smart algorithms to understand seasonality, shelf life, lead time to order and stock levels. These forecasting capabilities allow HyperPure to get to a 98-99 percent demand accuracy 48 hours in advance.
The company plans to open 20 more warehouses across 18 cities by 2020.