Startup COVID-19 Impact: Beauty and skincare startups change the DNA of their business Updated : August 05, 2020 11:15 AM IST This much-talked-about shift in consumer choices has made its entrance with an equally significant shift towards online sales. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.