Business A business quick start guide: Five lessons I learned as an edtech entrepreneur Updated : November 12, 2019 01:27 PM IST As an edtech entrepreneur, be clear about your USPs and differentiators. It’s all about the customer experience. As startups, no one knows us and no one has heard of us; there will be resistance in early adoption. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.