Virender Sehwag launches experiential cricket learning app – CRICURU

India’s star cricketer and opener Virender Sehwag has launched CRICURU, an experiential learning app aimed at redefining and revolutionising the cricket coaching experience in the country.
CRICURU claims to be a pioneer in AI-based cricket coaching in India and offers a personalised learning experience to its users. The curriculum for each player is developed personally by Virender Sehwag along with Sanjay Bangar, former Indian player and batting coach of the Indian cricket team (2015-19).
With international cricket attaining new heights in terms of technology-led innovation, Sehwag believes there was a need for India to join the bandwagon and offer a similar experience for aspiring cricketers.
Founder Sehwag, says, “At CRICURU, our aim is to develop an ecosystem to democratise cricket learning in India and bridge the existing gaps. Our curriculum is designed meticulously giving access to coaching experts from across the globe to offer an uninterrupted coaching experience for aspiring cricketers at par with international standards of cricket.”
CRICURU also gives parents an opportunity to become partners with their children as they work towards attaining the required skill set for a professional career in cricket, Sehwag added.
An AI-enabled mobile-web-based application, CRICURU is designed to help youngsters learn playing cricket through master classes of 30 handpicked player-coaches from across the globe like AB de Villiers, Brett Lee, Brian Lara, Chris Gayle, Dwayne Bravo, Harbhajan Singh, Jonty Rhodes.
With about four hours of curated video content with each coach, learning is evaluated using customised AI-led technology that rates performance objectively and on an ongoing basis to show progress.
With proprietary features like coaching videos, AI/ML analysis, and Dial-A-Coach, featuring a niche of sports learning AI/ML-based video bank of cricketing legends and engaging simulations, CRICURU aims to create an affordable expert cricket coaching platform.
The app’s co-founder Bangar, says, “The vision behind CRICURU is to offer access to cricket coaching for people living anywhere across the country, even Tier 2 and 3 cities which can be easily accessed from the comfort of your homes. With smartphone and internet penetration on the rise this just makes it more accessible for aspiring enthusiasts.”
The app is available on both iOS and Android devices. Each class of CRICURU includes extensive pre-recorded video content and offers a combination of demonstrations and interviews where the coach shares his experience and learning with users as to how they navigated success, failure, and fame.
Users can log on to to subscribe, the subscription fee starts from Rs 299 for a duration of one year.

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