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Super Bowl ads were heavy on humour, surprises and robots

Updated : February 04, 2019 11:38 AM IST

This year's Super Bowl ads went heavy on the humor — and surprises. Take, for instance, Jason Bateman's Hyundai ad about an elevator with unpleasantness on every floor. A surprise "Game of Thrones" tie-in with Bud Light both confused and delighted viewers. And robots seemed to be everywhere as advertisers picked up on Americans' unease over our growing dependence on artificial intelligence.

This undated image provided by Anheuser-Busch shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot. (Anheuser-Busch via AP)
This undated image provided by Anheuser-Busch shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot. (Anheuser-Busch via AP)
This undated image provided by Anheuser-Busch shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot. (Anheuser-Busch via AP)
This undated image provided by Anheuser-Busch shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot. (Anheuser-Busch via AP)
This undated image provided by Anheuser-Busch shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot. (Anheuser-Busch via AP)
This undated image provided by Anheuser-Busch shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot. (Anheuser-Busch via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Harrison Ford. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Harrison Ford. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Forest Whitaker. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Forest Whitaker. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Ilana Glazer, left, and Abbi Jacobson. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Ilana Glazer, left, and Abbi Jacobson. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Harrison Ford. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Harrison Ford. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn’t quite work out, including an electric toothbrush and a dog collar with Amazon’s Alexa digital assistant. (Amazon via AP)
This undated image provided by Avocados From Mexico shows a scene from the company's 2019 Super Bowl NFL football spot. Star power abounds in this year's Super Bowl ads. Avocados From Mexico's ad will feature Broadway star Kristin Chenoweth. (Avocados From Mexico via AP)
This undated image provided by Avocados From Mexico shows a scene from the company's 2019 Super Bowl NFL football spot. Star power abounds in this year's Super Bowl ads. Avocados From Mexico's ad will feature Broadway star Kristin Chenoweth. (Avocados From Mexico via AP)
This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL football spot. (Microsoft via AP)
This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL football spot. (Microsoft via AP)
This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL football spot. (Microsoft via AP)
This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL football spot. (Microsoft via AP)
This undated image provided by Bumble shows a scene from the company's 2019 Super Bowl NFL football spot starring Serena Williams. (Bumble via AP)
This undated image provided by Bumble shows a scene from the company's 2019 Super Bowl NFL football spot starring Serena Williams. (Bumble via AP)
FILE - This undated file photo provided by Ram Truck Brand shows a scene from the company's Super Bowl spot. Last year, a Ram truck ad showed people doing service-oriented tasks set against audio of King’s speech, which urges people to be “great” by serving the greater good. The ad was supposed to highlight the volunteer program Ram Nation. The ad was criticized by people who objected to the use of King's speech to sell trucks. (Ram Truck Brand via AP, File)
FILE - This undated file photo provided by Ram Truck Brand shows a scene from the company's Super Bowl spot. Last year, a Ram truck ad showed people doing service-oriented tasks set against audio of King’s speech, which urges people to be “great” by serving the greater good. The ad was supposed to highlight the volunteer program Ram Nation. The ad was criticized by people who objected to the use of King's speech to sell trucks. (Ram Truck Brand via AP, File)
Jewel Andrew plays cricket at a school yard in St. John's , Antigua and Barbuda, Sunday, Feb. 3, 2019, the day after West Indies defeated England for ten wickets in their second Test match. (AP Photo/Ricardo Mazalan)
Jewel Andrew plays cricket at a school yard in St. John's , Antigua and Barbuda, Sunday, Feb. 3, 2019, the day after West Indies defeated England for ten wickets in their second Test match. (AP Photo/Ricardo Mazalan)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Mark Kelly. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn't quite work out, including an electric toothbrush and a dog collar with Amazon's Alexa digital assistant. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Mark Kelly. Amazon pokes fun at itself as celebrities from Harrison Ford to astronaut twins Mark and Scott Kelly test products that didn't quite work out, including an electric toothbrush and a dog collar with Amazon's Alexa digital assistant. (Amazon via AP)
This undated screen grab from video provided by PepsiCo. shows an image from the company's Doritos 2019 Super Bowl NFL football spot featuring Backstreet Boys. (PepsiCo. via AP)
This undated screen grab from video provided by PepsiCo. shows an image from the company's Doritos 2019 Super Bowl NFL football spot featuring Backstreet Boys. (PepsiCo. via AP)
This undated image provided by Google shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot. (Google via AP)
This undated image provided by Google shows a scene from the company's Bud Light 2019 Super Bowl NFL football spot. (Google via AP)
This undated screen grab from video provided by PepsiCo. shows an image from Pepsi’s Bubly sparkling water brand's 2019 Super Bowl NFL football spot featuring Michael Buble. Pepsi has long enlisted musicians to help sell its drinks and snacks. For its Doritos brand, Chance the Rapper is teaming up with the Backstreet Boys to promote a new flavor. Michael Buble will star in an ad for Pepsi’s Bubly sparkling water brand. And an ad for Pepsi itself has Carrell with rapper Lil Jon and pop singer Cardi B. (PepsiCo. via AP)
This undated screen grab from video provided by PepsiCo. shows an image from Pepsi’s Bubly sparkling water brand's 2019 Super Bowl NFL football spot featuring Michael Buble. Pepsi has long enlisted musicians to help sell its drinks and snacks. For its Doritos brand, Chance the Rapper is teaming up with the Backstreet Boys to promote a new flavor. Michael Buble will star in an ad for Pepsi’s Bubly sparkling water brand. And an ad for Pepsi itself has Carrell with rapper Lil Jon and pop singer Cardi B. (PepsiCo. via AP)
This undated image provided by Avocados From Mexico shows a scene from the company's 2019 Super Bowl NFL football spot. Star power abounds in this year's Super Bowl ads. Avocados From Mexico's ad will feature Broadway star Kristin Chenoweth. (Avocados From Mexico via AP)
This undated image provided by Avocados From Mexico shows a scene from the company's 2019 Super Bowl NFL football spot. Star power abounds in this year's Super Bowl ads. Avocados From Mexico's ad will feature Broadway star Kristin Chenoweth. (Avocados From Mexico via AP)
This undated image provided by Avocados From Mexico shows a scene from the company's 2019 Super Bowl NFL football spot. Star power abounds in this year's Super Bowl ads. Avocados From Mexico's ad will feature Broadway star Kristin Chenoweth. (Avocados From Mexico via AP)
This undated image provided by Avocados From Mexico shows a scene from the company's 2019 Super Bowl NFL football spot. Star power abounds in this year's Super Bowl ads. Avocados From Mexico's ad will feature Broadway star Kristin Chenoweth. (Avocados From Mexico via AP)
This undated image provided by Hyundai shows a scene from the company's 2019 Super Bowl NFL football spot starring Jason Bateman. As for celebrities, always a staple in Super Bowl ads, Jason Bateman appears as an affable elevator operator to showcase Hyundai’s Shopper Assurance program. (Hyundai via AP)
This undated image provided by Hyundai shows a scene from the company's 2019 Super Bowl NFL football spot starring Jason Bateman. As for celebrities, always a staple in Super Bowl ads, Jason Bateman appears as an affable elevator operator to showcase Hyundai’s Shopper Assurance program. (Hyundai via AP)
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