Business Moscow Mystique: where India is key to unlocking Russian warmth Updated : July 14, 2018 02:15 PM IST The tourist flow from India rose by a conservative estimate of 20 to 30 percent for the FIFA World Cup, according to prominent travel agencies. "I am from India," that's all one need say to unlatch the Russian warmth, which has now bowled over the world at large after years of scepticism based on the mystique of Soviet era. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.