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Hitting new boundaries: Brand IPL valued at Rs 47,500 crore, up 13.5% YoY

Updated : September 19, 2019 10:40 PM IST

Four-time winner Mumbai Indians, Chennai Super Kings continue their climb up brand value ladder while poor on-field performance sees Kolkata Knight Riders, Royal Challengers Bangalore shed brand value.
The need of the hour is to effectively monetise franchise teams through the year, but rampant counterfeiting and higher price points has led to underwhelming response to official merchandise.
Hitting new boundaries: Brand IPL valued at Rs 47,500 crore, up 13.5% YoY

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