storytelling that transcends mediums

SPARK helps brands ignite their marketing campaigns and empower their products and services with insightful ideas, and network-driven solutions with a media agnostic approach.

our story
about us

SPARK - the branded content division of helps create commercially-viable solutions for brands that are looking for a targeted niche and intelligent audience who holds CNBC-TV18’s brand legacy in high stead. The integrated newsroom approach also trickles down to SPARK-enabled solutions and help benefit brands with the journalistic faces of our television channel.

As a unit, we are open to solving the impossible utilising the strength of Network 18. Our USP is to look at a brief laterally and provide brands with valuable insights to create content that delivers business results.

Our work is driven by research-backed data insights. In addition, we are always looking to learn from customer usage habits and an ever-ready attitude to pick up new trends that influence storytelling.

our Partners
our work
SPARK—the branded content division of helps create commercially-viable solutions for brands that are looking for a targeted niche and intelligent audience who holds CNBC-TV18’s brand legacy in high stead.
case study

CNBC-TV18’s digital and TV integrated series, Disruptors share exciting stories of successful entrepreneurs who have created innovative brands and disrupted the market to become game changers in India.

Disruptors is a collection of brands that have used new technology, smart strategies or pure business acumen to change the way we live today.

The episodes featured :
1) Shyam Bagri & Aditya Bagri, Founder & Director, Bagrry’s.
2) Anuj Rakyan, Founder and Managing Director, RAW Pressery.
3) Dilip Kapur, Founder, Hidesign.
4) Musthafa PC, Co-Founder and CEO, iD Fresh.
5) Hari Menon, Founder, Hidesign.
case study
Tailor Made Biz

In this special series, we brought together India’s top designers to ask them how they literally tailor made their businesses.

The Indian fashion industry’s pioneers revealed in detail about what inspired them to create their businesses, how they found success, their encounters with failures, and most importantly, how they plotted their comebacks.

The episodes featured:
1) Raghavendra Rathore
2) Ritu Kumar
3) Shantanu and Nikhil Mehra
4) Rohit Gandhi and Rahul Khanna
5) Varun Bahl
case study
Mutual Funds Simplified

Mutual Funds Simplified is an ongoing web series and a guide to navigating the world of Mutual Funds and helping our audience become smarter investors.

A 50-part video series split into three categories—Beginner, Intermediary and Advanced—that helps investors fill the gaps about risks and opportunities in these type of investments.

case study

To showcase IDFC FIRST Bank’s new offerings in a seamless and impactful manner, created a content series called #AlwaysYouFirstBudget during Budget 2019.

Collaborating with CNBC-TV18’s marquee anchors, the content plan included customised videos, articles, PDFs and more. This was amplified through multiple channels across’s digital ecosystem—social media platforms, newsletters and display properties.

case study

#BreakthroughPartnerships is a 6-part series that explores how organizations have worked with their trusted digital reinvention and automation partner—IBM—in their transition to being a cognitive enterprise.

Be it the adoption of hybrid, multi-cloud strategies or technologies such as AI, IoT and Blockchain, IBM Services believes these capabilities are as important as the chemistry with clients, and bringing both together is what makes such breakthroughs possible.

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Our corporate Address
Network 18 Media & Investments Ltd
Shri Ram Mills BDD Chawl, Worli, Mumbai, Maharashtra - 400018 .
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