TV content consumption increasing despite burgeoning OTT market
Updated : April 02, 2019 08:26 PM IST
Even from a consumption standpoint, consumer consumed 3 hours and seven minutes of television on a daily basis in 2015 and this has gone up to 3 hours 53 minutes," BARC India COO Romil Ramgarhia said at the Asia Video Industry Association event.
Regional has increased massively in terms of consumption he said, while noting that 75 new channels were added in 2018, of which 52 were regional.
Advertising led video on demand is going to be the primary growth driver for the OTT sector. From 9 platforms in 2012 to 32 platforms in 2018, with more being added each year.