Streaming firm Hotstar sees blended revenues as winning strategy
Updated : August 17, 2018 10:25 AM IST
Indian video streaming service Hotstar sees its blended revenue model that relies on both subscription fees and ad sales as a winning formula in India's fast-growing market, home to tens of millions of price-sensitive new internet users.
Advertising currently drives the bulk of Hotstar's revenue, its Chief Executive Ajit Mohan told Reuters in an interview on Thursday, but he added that while the platform is keen to boost its ad sales, it will look to gradually boost its revenue share from those willing to pay a fee for its Hotstar Premium service.
The streaming platform, owned by Twenty-First Century Fox's Star India arm, launched in India in 2015 about a year ahead of streaming giant Netflix, and nearly two years ahead of Amazon.com's Prime Video debut in the country - and it remains well ahead of both in terms of its popularity with domestic users.