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Pink for girls: Does toy marketing affect girls' career choices?

Updated : April 30, 2019 01:02 PM IST

Education experts said toy marketing helped bolster messages about what was "appropriate" for each gender, which fed into later choices about which subjects to study and which careers to consider.
Six in 10 parents agreed the way products were marketed for children reinforced stereotypes, according to the Fawcett study.
Most of those polled in the online survey of 1,018 people believed the issue also affected boys, with six in 10 agreeing it was more acceptable for a girl to be a "tomboy" than a boy to be "feminine".
Pink for girls: Does toy marketing affect girls' career choices?

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