Entrepreneurship After endorsing controversial '996' work culture, now Jack Ma says 12-hour week could be the norm Updated : August 29, 2019 02:25 PM IST Jack Ma, one of China’s richest men, caused controversy earlier this year by advocating a 996 working week. Now the Alibaba co-founder is proposing a new work culture which requires you to work just 12 hours a week with the benefits of artificial intelligence. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.