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Zara looks to technology to keep up with faster fashion

Updated : June 15, 2018 01:09 PM IST

In an attempt to keep its edge, the Spanish company is developing new technologies, hooking up with tech firms and hiring talent from start-ups.
The success or failure of such efforts could help determine whether Inditex can adapt to the changing landscape of apparel retail, where Amazon is set to overtake Macy's as the biggest seller of clothing to Americans.
Zara looks to technology to keep up with faster fashion

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