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Why Reliance and other retail players are looking at kirana stores for growth

Updated : September 25, 2019 01:28 PM IST

While the food and grocery market presents a huge opportunity, retailers are often left without a viable strategy to address this market.
According to a report, 70 percent of kirana shops in big cities and 37 percent in Tier II towns are willing to use technology to manage their businesses.
Why Reliance and other retail players are looking at kirana stores for growth
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