Quick service restaurant chain Wendy’s will partner with Rebel Foods to open about 250 Wendy’s cloud kitchens across India.
As part of the deal, Rebel Foods will partner with Sierra Nevada Restaurants to develop and operate approximately 250 Wendy’s cloud kitchens across India, and Sierra Nevada will develop 150 traditional Wendy’s restaurants.
The move, said, Abigail Pringle, president, international & chief development officer of The Wendy’s Company, reflects Wendy's commitment to growing our International business in strategic high-growth potential markets through both traditional restaurant expansion and digital innovation with the meaningful addition of approximately 400 restaurants.
Sierra Nevada Restaurants launched Wendy’s in India in 2015 and operates four traditional restaurants and five cloud kitchens in Delhi’s National Capital Region. Wendy’s and its franchisees operate more than 6,800 restaurants worldwide,
Talking about this partnership, Kallol Banerjee, co-founder of Rebel Foods, said, "This is a game-changing partnership. Rebel Foods, Wendy's and Sierra Nevada all believe in quality, speed, and the convenience that comes from multiple channels. For generations, brands building a national presence relied solely on a brick-and-mortar strategy and made significant investments over decades."
"By partnering with the Rebel Foods network of existing kitchens in India, Wendy’s will get immediate access to rapid scale across the country, at far lower levels of capital. We have always wanted to partner with a world-class burger brand, and this partnership with a globally beloved name is a fantastic addition to our portfolio," Banerjee said.
In addition to Wendy’s, Rebel Food’s operates Faasos, Behrouz Biryani, Mandarin Oak, Oven Story, Sweet Truth and a host of brands globally, included region-specific players such as Holy Cow in the United Kingdom.
COVID-19 has helped Sequoia backed food tech unicorn to work with well-known brands in India and has been successful in launching and scaling food brands. Rebel Foods plan to aims to open 1,500-2,000 kitchens in Asia in 3-4 years.
(Edited by : Jomy)