• SENSEX
    NIFTY 50
Retail

There is a common thread to all successful FMCG companies in India and it is called UniPepCad

Updated : April 06, 2018 02:11 PM IST

Due to its diverse geography, languages, culture, climate, income groups and tough terrain, India is the toughest, yet most exciting FMCG market in the world.
The list of FMCG companies that have succeeded in India has people who earned their stripes or helmed Unilever, Pepsi or Cadbury.
Each of these companies is a case study in supply chain management or culture change or brand push.
There is a common thread to all successful FMCG companies in India and it is called UniPepCad
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more

You May Also Like

Live TV