Entrepreneurship The Snapdeal story: The e-tailer which pulled itself out of shambles within a year Updated : November 12, 2018 08:22 AM IST Founded in 2010, Snapdeal was once known for its thriving consumer electronic business. Shutting shop was not an option for Founders Kunal Bahl and Rohit Bansal, despite the failed merger attempts with their rival Flipkart. So, the founders and the board in 2017, sat down and made a detailed, well-strategised plan - Snapdeal 2.0 - to pull the company out of shambles. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.