Sorry online retailers, Indians love to ‘touch-and-feel’ before shopping
Updated : November 30, 2018 10:48 AM IST
While Indians are using e-commerce portals more than ever for shopping nearly everything online, they prefer going to a store or a mall during festivals, a study by the US-based Visa Inc suggested.
Various factors like the product design, feel and most importantly, the ‘experience’ of shopping lured spenders to traditional brick-and-mortar stores this Diwali.
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