NIFTY 50

Sorry online retailers, Indians love to ‘touch-and-feel’ before shopping

Updated : November 30, 2018 10:48 AM IST

While Indians are using e-commerce portals more than ever for shopping nearly everything online, they prefer going to a store or a mall during festivals, a study by the US-based Visa Inc suggested.
Various factors like the product design, feel and most importantly, the ‘experience’ of shopping lured spenders to traditional brick-and-mortar stores this Diwali.
Sorry online retailers, Indians love to ‘touch-and-feel’ before shopping
primo org
Have you signed up for Primo, our daily newsletter?
It has all the stories and data on the market, business, economy and tech that you need to know.
cnbc two logos
To keep watching CNBC-TV18, India's No. 1 English Business News Channel, call your Cable or DTH Operator and subscribe now for just Rs. 4 per month. You can also subscribe to CNBC-TV18 Prime HD for Re 1/- per month.Find out more

You May Also Like

Live TV