Retail Sorry online retailers, Indians love to ‘touch-and-feel’ before shopping Updated : November 30, 2018 10:48 AM IST While Indians are using e-commerce portals more than ever for shopping nearly everything online, they prefer going to a store or a mall during festivals, a study by the US-based Visa Inc suggested. Various factors like the product design, feel and most importantly, the ‘experience’ of shopping lured spenders to traditional brick-and-mortar stores this Diwali. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.