Business Slowdown woes revealed in India Inc's changing tone and tenor Updated : August 04, 2019 03:08 PM IST Major fast-moving consumer goods (FMCG) companies are suffering the impact of rural distress. Sales growth of even basic products like atta, hair oil and toothpaste have declined. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.