Retail Seller body files anti-competitive case against Amazon India Updated : August 26, 2020 08:14 PM IST The association filed the case with the Competition Commission of India (CCI) on August 10. AIOVA has alleged that Amazon engages in deep discounting, uses third-party seller data for its own private labels, and that it offers preferential treatment to its sellers through its platform fees. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.