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Rural distress takes heavy toll on FMCG sales: How it all stacks up

Updated : June 10, 2019 04:13 PM IST

According to Nielsen data growth has declined by 4.8 percent in value terms and 5.6 percent in volume terms over the last three quarters.
Haryana, Andhra Pradesh, Madhya Pradesh, Maharashtra and Orissa have contributed to about 75 percent of the rural slowdown.
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