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Retailers step up personalization on their websites to get more connected to customers

Updated : April 17, 2018 12:30 PM IST

Amazon set the standard with recommending products based on what shoppers bought or searched for early in the dot.com years.
Building an emotional tie with shoppers starts with emotional content.
Some smaller online retailers are farther along in customization.
Retailers step up personalization on their websites to get more connected to customers

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