Retail Retailers bet big on private labels to boost margins Updated : June 14, 2019 01:50 PM IST Sources told CNBC-TV18 that over the last 3-4 months, private labels have grown at least 50 percent faster than products in the same category. The reason for this shift is perhaps because private labels are at least 30-40 percent cheaper than the FMCG brands in the same category. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.