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Retailers bet big on private labels to boost margins

Updated : June 14, 2019 01:50 PM IST

Sources told CNBC-TV18 that over the last 3-4 months, private labels have grown at least 50 percent faster than products in the same category.
The reason for this shift is perhaps because private labels are at least 30-40 percent cheaper than the FMCG brands in the same category.
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