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Retail

Patanjali Ayurved clocks best-ever Q1 amid lockdown

Updated : August 11, 2020 06:11 PM IST

Categories like ghee, toothpaste, and atta saw a spike in demand in the last 3-4 months.

Owing to the spike in in-home consumption amid the coronavirus outbreak, Baba Ramdev's Patanjali Ayurved clocked its highest-ever revenues in Q1FY21. The Haridwar based company is said to have reported revenues in the range of Rs 2000 - Rs 2200 crore for the three month period ending June 2020. Patanjali Ayurved reported revenues of Rs 3652 crore in the first half of FY20.

Categories especially in the essentials and staples space saw a huge demand. Categories like ghee, toothpaste, and atta saw a spike in demand in the last 3-4 months.

Just like other FMCG companies, lockdowns and localised lockdowns disrupted supply chains and distribution for Patanjali Ayurved.

"We have been working on strengthening our supply chain and have built an automated distribution network with the help of our in-house IT company Bharuwa solutions," said an official close to the development.

Patanjali Ayurved is also working on improving its direct distribution reach and is in talks with retailers to install POS machines at outlets.

With a large number of orders coming in from the online space, Patanjali Ayurved expects about 20 percent of its revenues to come from the digital channel in 2-3 years. To accelerate growth through this channel, Patanjali launched a trial version of its 'Order Me' app.

"We are getting 4000-5000 orders a day via the Order Me app and plan to launch it soon commercially," said a person close to the developments.

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