Out of a billion, ecommerce players win 50 million and lose the same number of users, says report
Updated : August 21, 2018 09:25 AM IST
As many as 50 million Indians opt for online shopping but the same number have stopped shopping online in the last year.
Many new users are not familiar with a shopping cart icon because of their unfamiliarity with the modern physical retail.
There's also the language problem as many are comfortable with vernacular languages rather than English.