Business Online festive sale in India flares up on 'Black Friday' Updated : November 23, 2018 11:51 PM IST Flipkart Fashion reported 1.5X higher sale during the day compared to non-sale days, said the vice president of Flipkart Fashion, Rishi Vasudev. Black Friday is celebrated on the first Friday post-Thanksgiving Day in the US and is considered the beginning of the pre-Christmas shopping. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.