One company in Kerala is laughing all the way to the bank thanks to Malayalis' love for booze
Updated : September 17, 2019 09:10 AM IST
KSBC netted revenues of more than Rs 12,937 crore in 2017-18 from sales, cornering gains of nearly 10 times on purchases.
It provided more than 11,024.22 crore to Kerala’s coffers in 2017-18, making it the largest contributor among Kerala government enterprises.
A drinking culture has log been imbibed into the Malayali psyche. Pegs and pints — lingo for measures of alcohol intake — are part of everyday conversation.
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