Offline retailers refuse to sell Realme mobiles due to low margins
Updated : February 25, 2019 09:37 AM IST
This phenomenon, the report said, is being witnessed for the first time in the smartphone industry and is generally seen in the FMCG space.
Brands such as Realme have been selling at lower margins on e-tailer platorms due to lower cost of distribution, compared with offline trade.
Reliance Retail, Sangeetha, Poorvika and Big C have decided not to sell Realme due to low margins, sources told the paper.