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Nielsen expects FMCG growth to slow down in the election year

Updated : January 29, 2019 10:47 PM IST

Nielsen expects the fast moving consumer goods (FMCG) industry to grow between 11-12 percent in 2019 versus 13.8 percent growth seen last year.
The FMCG sector witnessed a stellar growth last year, driven largely by volumes. Interestingly, 10.7 percent out of the 13.8 percent overall growth in 2018 was volume or consumption driven growth while the remaining was price-led growth.
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