By CNBC-TV18 May 21, 2019 8:23:19 AM IST (Published)
Flipkart-owned online fashion retailer Myntra is in advanced talks to run offline stores of the US sportswear firm Under Armour in India, the Times of India reported.
Flipkart-owned online fashion retailer Myntra is in advanced talks to run offline stores of the US sportswear firm Under Armour in India, the Times of India reported.
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If the deal materialises, Under Armour will become the first foreign brand to be on-boarded for offline store management under Myntra's new management that came in place after the US retail giant, Walmart, acquired a 77 percent stake in Myntra-parent Flipkart last year. Flipkart also runs the online fashion retailer Jabong.
Myntra is looking to manage its offline stores in high-footfall shopping malls, targeting young shoppers, the quoted a source as saying.
“The talks should fructify in a formal arrangement in a couple of months", a source told ToI.
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