Flipkart backed fashion marketplace Myntra is expanding its international presence and has launched its private label Myntra Fashion brands in the Middle East. The company has partnered with the leading regional e-commerce platforms, UAE based conglomerate Emaar group’s noon.com and namshi.com.
Flipkart backed fashion marketplace Myntra is expanding its international presence and has launched its private label Myntra Fashion brands in the Middle East. The company has partnered with the leading regional e-commerce platforms, UAE based conglomerate Emaar group’s noon.com and namshi.com. Over 75 percent of the styles being exported by Myntra to these markets are developed in India.
With this move, Myntra is largely betting on casual wear categories, which form a major portion of the business in its domestic market. According to Myntra, this shift in trend is propelled by a considerable change in lifestyle, owing to the ongoing pandemic.
Myntra plans to continue to explore new markets in order to build brands of international repute and expand its base of global consumers. Back home, as of today, Myntra has partnered with over 3000+ brands in the country and services over 27,000 pin codes.