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Mother Dairy won't cut prices despite Patanjali's cheaper cow milk

Updated : September 17, 2018 02:40 PM IST

Haridwar-based Patanjali Ayurved has launched cow milk at Rs 40 per litre as against Rs 42 charged by the Mother Dairy.
"We welcome competition. Patanjali group's entry will lead to an increase in the overall size of the cow milk segment. It will also help farmers and the rural economy," a Mother Dairy executive told PTI.
Amul and Parag Milk, too, have launched cow milk in Delhi-NCR.
Mother Dairy won't cut prices despite Patanjali's cheaper cow milk
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