India's largest ecommerce companies Flipkart and Amazon once again locked horns over market share during the festive sale events that closed on Friday.
Flipkart claimed a market share of 73 percent, while Amazon cites a Nielsen survey to say they recorded the highest share of transacting customers across all online platforms.
Both ecommerce giants claimed record sales this year and said there was no impact of a slowdown on how consumers shopped on their online platforms.
"We have seen growth in new customers increase by 50 percent over the last year," Anil Goteti, senior vice president at Flipkart told CNBC-TV18, "We see 70 percent market share on a regular basis, and this time in the festive season, our market share went up to 73 percent with respect to competition."
Amit Agarwal, country head for Amazon India, countered the claim, and cited a Nielsen survey of 190,000 consumers in over 50 cities, "Amazon had the highest share of transacting customers and purchases across all online platforms."
"We are not making a claim, we are providing data' based on Nielsen's survey," Agarwal told CNBC-TV18.
Both companies saw a surge in customers from smaller towns who use affordability options to shop for phones and electronics. Amazon said 3 out of 4 customers that availed financing options came from tier 2 and 3 cities.
Here's a look at what Flipkart and Amazon shared on their six-day shopping festivals:
Amazon Records the highest share of transacting customers & purchases across all marketplaces in India. Over 65,000 sellers from 500+ cities receive orders in just 5 days. Customers from over 15,000 pin codes join Prime; Prime members now from 94 percent of pin codes. Orders received from 99.4 percent of India’s pin codes. Over 88 percent new customers from small towns. Nearly 15,000 sellers see more than double the sales; Millionaire sellers including crorepati sellers now exceed 21K sellers. Fashion brings in most new customers, grows nearly 5X. 15X growth in Smartphone purchases led by brands like Samsung, OnePlus, Apple, Xiaomi and Vivo. Large Appliances category sees 8X growth with nearly half the sales coming from lower-tier cities; 50 percent customers purchased appliances on EMI with every 1 in 5 customers exchanging their old appliances. 1 out of 3 eligible products across categories were purchased using affordability programs such as exchange, EMIs and bank cash backs; over 70 percent of customers who availed credit were from lower-tier towns. 3 out of 4 customers that availed financing options came from tier 2 and 3 cities. 1 out of 2 customers who were availing financing for the first time. Echo devices see record 70x growth; biggest sale ever for Amazon Devices. Flipkart
Flipkart clocked 70 billion views in the 6 days of The Big Billion Days. There was almost 50 percent growth in the number of new customers as compared to The Big Billion Days 18. September 30th 2019 was the single largest day for commerce in the country. More than 50 percent of Flipkart Plus shoppers are from Tier 2 cities and beyond. Units from tier 3 cities grew by 100 percent YoY. Delivery to remote areas such as Saitual, Khawzawl, Hnahthial and Dimapur to name a few. Flipkart emerged as the destination for large appliances with 2X growth on Day 1. The share of transactions via Flipkart’s credit options increased 70 percent. Artisans and weaver partners through Flipkart Samarth program witnessed over 100 percent growth in sales during TBBD. Over 40 percent of transacting sellers during The Big Billion Days, were from tier 2 and beyond.