Business JioMart-kirana tie up: Smaller FMCG cos to benefit, larger ones weighing options Updated : April 29, 2020 08:55 AM IST JioMart aims to offer packaged goods, pulses as well it's own private brands via the kirana route. Large FMCG companies could explore listing select products and SKUs. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.