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'Issues like Surf ad row can make brands more conservative'

Mini

Advertising will become more inward-looking and conservative if instances like the ongoing Surf ad controversy continue, a marketing professor at the Switzerland-based B-school IMD has warned.

'Issues like Surf ad row can make brands more conservative'

Market Movers

CompanyPriceChange%Loss
Reliance2,104.50 -49.00
HUL2,449.80 -40.35
NTPC116.10 -1.90
Titan Company1,755.00 -25.85
UPL803.55 -9.90
CompanyPriceChange%Loss
Reliance2,105.95 -47.40
HUL2,448.00 -41.90
NTPC116.15 -1.90
Titan Company1,755.00 -25.60
Asian Paints3,006.85 -36.05
CompanyPriceChange%Loss
Reliance2,104.50 -49.00 -2.28
HUL2,449.80 -40.35 -1.62
NTPC116.10 -1.90 -1.61
Titan Company1,755.00 -25.85 -1.45
UPL803.55 -9.90 -1.22
CompanyPriceChange%Loss
Reliance2,105.95 -47.40 -2.20
HUL2,448.00 -41.90 -1.68
NTPC116.15 -1.90 -1.61
Titan Company1,755.00 -25.60 -1.44
Asian Paints3,006.85 -36.05 -1.18

Currency

CompanyPriceChng%Chng
Dollar-Rupee74.20000.04000.05
Euro-Rupee88.53700.04000.05
Pound-Rupee103.0730-0.2000-0.19
Rupee-100 Yen0.66990.00110.17