Motilal Oswal
  • SENSEX
    NIFTY 50
Motilal Oswal
March 12, 2019 10:00 PM IST | Retail

'Issues like Surf ad row can make brands more conservative'

The Surf Excel advertising, which seeks to show the plight of a Muslim boy during Holi festivities and drives home the point of communal harmony, is being labelled as 'anti-Hindu' by a section of the public, and has had consequences, including the Microsoft Excel app's ratings being pulled downby online trolls.
He was answering a specific question on whether he fears brands and advertising are becoming more inward-looking.
'Issues like Surf ad row can make brands more conservative'
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