Business In the battle for India's complicated grocery consumer, there are no clear winners Updated : December 05, 2018 06:41 AM IST Ecommerce giants such as Amazon, Flipkart and Big Basket are spending millions of dollars trying to tap the online grocery opportunity. Even as online players are working towards getting the best mix of price and quality, offline retailers are busy taking the shopping experience a notch higher. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.