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In Pics | How Amul ads reacted to the top headlines during COVID-19 lockdown

Updated : 2020-05-28 15:35:52

Amul is known for its creative ads that are typically smart puns on the headline of the day. At a time when several businesses have been struggling to stay afloat due to the impact of the COVID-19 pandemic and the consequent lockdown, Amul has kept its creative juices flowing, albeit with hiccups at times. A recent topical by Amul referring to the evacuation of Indian nationals from Wuhan after the coronavirus outbreak ignited controversy with many on social media saying it was in “bad taste”. However, it wouldn't be wrong to say that the company’s ad game has been on the money more often than not. Here's a look at some creative topicals released by Amul during the ongoing lockdown

Referring to the resumption of domestic flight services on May 25, Amul Topical read, “Ab boarding paas hai.” Domestic air travel resumed on May 25 with limited flights after remaining suspended for two months due to the coronavirus outbreak in the country. | Source: @Amul_Coop, Twitter
Referring to the resumption of domestic flight services on May 25, Amul Topical read, “Ab boarding paas hai.” Domestic air travel resumed on May 25 with limited flights after remaining suspended for two months due to the coronavirus outbreak in the country. | Source: @Amul_Coop, Twitter
Stressing on the fact that flattening of the COVID-19 curve was the need of the hour amid the nationwide lockdown, Amul dedicated a topical saying, “Yahi Curvana padega!” “Amul, flatten it in bread,” it added. | Source: @Amul_Coop, Twitter
Stressing on the fact that flattening of the COVID-19 curve was the need of the hour amid the nationwide lockdown, Amul dedicated a topical saying, “Yahi Curvana padega!” “Amul, flatten it in bread,” it added. | Source: @Amul_Coop, Twitter
Reiterating the Narendra Modi government’s ‘Atmanirbhar Bharat Abhiyan’, Amul’s topical titled ‘Aatmakhanirbhar’ read, “Amul makes kitchens self sufficient.” Addressing the nation amid the COVID-19 lockdown, Prime Minister Narendra Modi stressed on the necessity of a self-reliant India to fight with the crisis. | Source: @Amul_Coop, Twitter
Reiterating the Narendra Modi government’s ‘Atmanirbhar Bharat Abhiyan’, Amul’s topical titled ‘Aatmakhanirbhar’ read, “Amul makes kitchens self sufficient.” Addressing the nation amid the COVID-19 lockdown, Prime Minister Narendra Modi stressed on the necessity of a self-reliant India to fight with the crisis. | Source: @Amul_Coop, Twitter
Amid the COVID-19 crisis and lockdowns across the world, a big announcement came from social media giant Facebook, revealing a deal with Jio Platforms. Facebook announced it was investing Rs 43,574 crore in RIL’s Jio Platforms for a 9.9 percent stake. Reacting to this, Amul Topical said, “Friend Request Accepted!” The image also carried drawings of RIL chairman Mukesh Ambani and Facebook co-founder Mark Zuckerberg.| Source: @Amul_Coop, Twitter
Amid the COVID-19 crisis and lockdowns across the world, a big announcement came from social media giant Facebook, revealing a deal with Jio Platforms. Facebook announced it was investing Rs 43,574 crore in RIL’s Jio Platforms for a 9.9 percent stake. Reacting to this, Amul Topical said, “Friend Request Accepted!” The image also carried drawings of RIL chairman Mukesh Ambani and Facebook co-founder Mark Zuckerberg.| Source: @Amul_Coop, Twitter
Expressing gratitude towards the healthcare workers who have been at the front of the fight against the deadly coronavirus, Amul creative read, “MBBS: Makhan Bole Bahut Shukriya.” | Source: @Amul_Coop, Twitter
Expressing gratitude towards the healthcare workers who have been at the front of the fight against the deadly coronavirus, Amul creative read, “MBBS: Makhan Bole Bahut Shukriya.” | Source: @Amul_Coop, Twitter
Paying tribute to one of the finest actors Irrfan Khan, who passed away on April 29 amid the lockdown, Amul topical read, “Tumko yaad rakhenge guru hum…” The image carried drawings of Irrfan’s characters from films like The Lunchbox and Angrezi Medium. The legendary actor died after being hospitalized at a Mumbai hospital due to colon infection. | Source: @Amul_Coop, Twitter
Paying tribute to one of the finest actors Irrfan Khan, who passed away on April 29 amid the lockdown, Amul topical read, “Tumko yaad rakhenge guru hum…” The image carried drawings of Irrfan’s characters from films like The Lunchbox and Angrezi Medium. The legendary actor died after being hospitalized at a Mumbai hospital due to colon infection. | Source: @Amul_Coop, Twitter
When the government announced the nationwide lockdown for 21 days with effect from March 25, Amul, through its topical, conveyed that it hoped people “stay healthy” and “not hungry”. | Source: @Amul_Coop, Twitter
When the government announced the nationwide lockdown for 21 days with effect from March 25, Amul, through its topical, conveyed that it hoped people “stay healthy” and “not hungry”. | Source: @Amul_Coop, Twitter
In a heartfelt tribute to women working from home and managing the household chores at the same time during the coronavirus lockdown, Amul released a topical showing the Amul girl sitting next to her mother and enjoying bread and butter while the mother takes office calls as well as cooks. | Source: @Amul_Coop, Twitter
In a heartfelt tribute to women working from home and managing the household chores at the same time during the coronavirus lockdown, Amul released a topical showing the Amul girl sitting next to her mother and enjoying bread and butter while the mother takes office calls as well as cooks. | Source: @Amul_Coop, Twitter
Referring to the government’s Rs 20 lakh crore economic stimulus package aimed at making India self-reliant and reviving the country’s economy, an Amul creative titled ‘India’s stAmulus package!’ read, “Amul, Local bhi. Global bhi.” | Source: @Amul_Coop, Twitter
Referring to the government’s Rs 20 lakh crore economic stimulus package aimed at making India self-reliant and reviving the country’s economy, an Amul creative titled ‘India’s stAmulus package!’ read, “Amul, Local bhi. Global bhi.” | Source: @Amul_Coop, Twitter
On May 1, Amul released an Amul Topical paying tribute to Bollywood legend Rishi Kapoor, who passed away on April 30. The message read, “Aap kisise kum naheen (You’re less than none),” referring to the actor’s 1977 film Hum Kisise Kum Naheen. The image carried drawings of Kapoor’s characters from movies like Bobby, Amar Akbar Anthony, Mera Naam Joker and Sargam. | Source: @Amul_Coop, Twitter
On May 1, Amul released an Amul Topical paying tribute to Bollywood legend Rishi Kapoor, who passed away on April 30. The message read, “Aap kisise kum naheen (You’re less than none),” referring to the actor’s 1977 film Hum Kisise Kum Naheen. The image carried drawings of Kapoor’s characters from movies like Bobby, Amar Akbar Anthony, Mera Naam Joker and Sargam. | Source: @Amul_Coop, Twitter
After the health ministry categorised areas into three different zones based on the risk of coronavirus spread following the extension of the lockdown till May 17, Amul came up with an ad that highlighted itself as yellow, referring to butter | Source: @Amul_Coop, Twitter
After the health ministry categorised areas into three different zones based on the risk of coronavirus spread following the extension of the lockdown till May 17, Amul came up with an ad that highlighted itself as yellow, referring to butter | Source: @Amul_Coop, Twitter
After US President Donald Trump said he was considering stopping funding to WHO following the war of words between the two sides, Amul came up with a topical that showed an angry Trump withholding bags filled with dollars. | Source: @Amul_Coop, Twitter
After US President Donald Trump said he was considering stopping funding to WHO following the war of words between the two sides, Amul came up with a topical that showed an angry Trump withholding bags filled with dollars. | Source: @Amul_Coop, Twitter
The topical was released by Amul following the widespread success of Ramanand Sagar’s Ramayan after it was re-telecast on Doordarshan amid the nationwide lockdown. | Source: @Amul_Coop, Twitter
The topical was released by Amul following the widespread success of Ramanand Sagar’s Ramayan after it was re-telecast on Doordarshan amid the nationwide lockdown. | Source: @Amul_Coop, Twitter
When global oil prices crashed to record lows amid the lockdowns across the world, Amul's eye-catchy topical titled 'Oil Kam Butter Zyaada' said,
When global oil prices crashed to record lows amid the lockdowns across the world, Amul's eye-catchy topical titled 'Oil Kam Butter Zyaada' said, "It's good, not crude." | Source: @Amul_Coop, Twitter
Prime Minister Narendra Modi urged people to light candled or lamps to express unity in the fight against the novel coronavirus early in April. People across India used lamps, diyas and flashed mobile lights for nine minutes at 9 pm as part of the ‘Diya Jalao’ campaign. Amul soon came up with an ad in response to the successful campaign that, as usual, had the Amul girl in it.
Prime Minister Narendra Modi urged people to light candled or lamps to express unity in the fight against the novel coronavirus early in April. People across India used lamps, diyas and flashed mobile lights for nine minutes at 9 pm as part of the ‘Diya Jalao’ campaign. Amul soon came up with an ad in response to the successful campaign that, as usual, had the Amul girl in it. "Batti off, butter on!" it read. | Source: @Amul_Coop, Twitter
PM Modi in March asked people to clap, bang steel plates and ring bells during the 'Janata curfew' to express gratitude towards those risking their lives and working tirelessly during the coronavirus outbreak. Amul too joined the bandwagon with an ad showing the Amul girl participating in it. | Source: @Amul_Coop, Twitter
PM Modi in March asked people to clap, bang steel plates and ring bells during the 'Janata curfew' to express gratitude towards those risking their lives and working tirelessly during the coronavirus outbreak. Amul too joined the bandwagon with an ad showing the Amul girl participating in it. | Source: @Amul_Coop, Twitter
Ramayan was not the only epic that was taking television sets by storm. The re-telecasting of Mahabharata too was met with the same kind of response with several channels bringing the saga back to our drawing rooms. Amul capitalised on this trend by bringing an ad that showed the Amul girl watching the saga on the television while enjoying a bread with Amul butter. | Source: @Amul_Coop, Twitter
Ramayan was not the only epic that was taking television sets by storm. The re-telecasting of Mahabharata too was met with the same kind of response with several channels bringing the saga back to our drawing rooms. Amul capitalised on this trend by bringing an ad that showed the Amul girl watching the saga on the television while enjoying a bread with Amul butter. | Source: @Amul_Coop, Twitter
During the initial days of the coronavirus spread, Indian authorities carried out a mission to bring back hundreds of Indians trapped in Wuhan, China, the epicenter of COVID-19. In response to this, Amul came up with a topical titled 'Wuhan se Yahan Le Aaye'. However, the ad did not go well with many on social media with several including Sona Mohapatra saying that it was in bad taste. | Source: @Amul_Coop, Twitter
During the initial days of the coronavirus spread, Indian authorities carried out a mission to bring back hundreds of Indians trapped in Wuhan, China, the epicenter of COVID-19. In response to this, Amul came up with a topical titled 'Wuhan se Yahan Le Aaye'. However, the ad did not go well with many on social media with several including Sona Mohapatra saying that it was in bad taste. | Source: @Amul_Coop, Twitter
With lockdown across the country, people began to embrace the ‘work from home’ culture. This, in turn, made videoconferencing apps an instant hit with millions across India accessing it. An Amul ad showed the link between the success of the apps and the COVID-19 pandemic. | Source: @Amul_Coop, Twitter
With lockdown across the country, people began to embrace the ‘work from home’ culture. This, in turn, made videoconferencing apps an instant hit with millions across India accessing it. An Amul ad showed the link between the success of the apps and the COVID-19 pandemic. | Source: @Amul_Coop, Twitter
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