Motilal Oswal
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Motilal Oswal
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IKEA's biggest challenge in India could lie in enforcing an innocuous shopping policy

Updated : August 10, 2018 04:24 PM IST

IKEA's biggest challenge could be on dealing with customers who are prone to misuse the company's 60-day return policy.
IKEA has retained several of its shopping features and tweaked a few to keep Indian customers happy.
IKEA's biggest challenge in India could lie in enforcing an innocuous shopping policy
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