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Hygiene products, biscuits and Fair & Lovely topped rural India's shopping list during lockdown

Updated : July 11, 2020 12:21 PM IST

The real volume drivers in rural India were the household hygiene segment and the personal hygiene segment.
Consumption trends indicate that rural households continued to add branded products to their baskets during this period.
Hygiene products, biscuits and Fair & Lovely topped rural India's shopping list during lockdown

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