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HUL to launch fifth laundry brand 'Love & Care'; looks to "premiumise the market"

Updated : August 19, 2019 12:48 PM IST

This 'made in India' product is part of HUL's premium portfolio and will be launched on a pan India basis starting this week.
This launch comes at a time when the competition is heating up in the Rs 25,000 crore laundry segment.
HUL holds close to 40 percent market share in this category, followed by RSPL which manufacturers 'Ghadi' detergent and P&G, the maker of 'Tide' and 'Ariel'.

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