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Hindustan Unilever faces flak over Red Label ad showing son 'abandoning' father at Kumbh Mela

Hindustan Unilever faces flak over Red Label ad showing son 'abandoning' father at Kumbh Mela

Hindustan Unilever faces flak over Red Label ad showing son 'abandoning' father at Kumbh Mela
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By CNBC-TV18 Mar 7, 2019 3:55:05 PM IST (Updated)

FMCG major Hindustan Unilever is facing a backlash on social media platforms after an advertisement by the company on their tea brand, Brooke Bond Red Label, showed Kumbh Mela as a "place where old people get abandoned".

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#BoycottHindustanUnilever is trending on Twitter after the FMCG major posted an advertisement, that has since been deleted, saying:  "Kumbh Mela is a place where old people get abandoned, isn't it sad that we do not care for our elders? Red Label encourages us to hold the hands of those who made us who we are: An eye opener to a harsh reality".
The video along with the post showed an elderly father getting abandoned by his son at the Kumbh Mela. Later, the son returns to his father with a cup of tea.
The tweet was taken down by the company after it faced a lot of flak and posted a new video saying: "RedLabelChai encourages us to hold the hands of those who made us who we are. Watch the heart-warming video".
The advertisement, as per the company's view, is to promote and show the importance of familial ties. However, Twitter users did not take this advertisement to their stride. The FMCG major was criticised for its 'insensitivity'. Some users went to the extent of taking a vow to never buy HUL products again.
Here's how the Twitter users reacted:
The company is still facing criticism over this advertisement as many believe that it hurt religious beliefs.
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