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Here are four Indian companies taking aim at the $20 billion natural beauty industry

Updated : April 09, 2018 08:16 PM IST

Brands like Pureearth, SOVA, SoulTree and Ma Earth Botanicals are targeting the luxury organic beauty and skincare product market.
The biggest roadblock for these companies is the unavailability of quality raw material such as flowers and herbs.
Private equity players have approached these companies but they prefer to stay as family-owned businesses.
Here are four Indian companies taking aim at the $20 billion natural beauty industry

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