Retail Here are four Indian companies taking aim at the $20 billion natural beauty industry Updated : April 09, 2018 08:16 PM IST Brands like Pureearth, SOVA, SoulTree and Ma Earth Botanicals are targeting the luxury organic beauty and skincare product market. The biggest roadblock for these companies is the unavailability of quality raw material such as flowers and herbs. Private equity players have approached these companies but they prefer to stay as family-owned businesses. Subscribe to Moneycontrol PRO at just Rs.33/- per month for the first year. Use code SUPERPRO. Limited period offer. Available on Web and Android.